A little bit about myself

My name is Philip Jackman and I’m passionate about improving the lives of others through design. I’m constantly learning new things everyday and love meeting people who are motivated and unafraid of sharing their ideas with the world. I have a simple life motto “work smarter, not harder”. And that is how I like to think of my design style. Making things easy as possible for the customer.

“MY MOTO IS WORK SMARTER, NOT HARDER.”

MY PASSION

When I’m not at work, one of the things I love to do most is to prepare tasty meals. The process of cooking allows me to explore several different aspects of my personality. The same personality traits that I exhibit at work translate very well into how I like to make delicious meals.

Organizational Skills

To be a good cook, it takes a degree of organizational skills. For example, anyone with a large family knows you have to determine the budget first. Then you develop a weekly meal plan. You search for sales and coupons. Then you shop, determining as you go, how much of each ingredient you’ll need for the week and what your budget will tolerate. The same strategy applies to web design and social media. Assess the amount and type of content needed.  Measure the elasticity of the budget. Research available free and/or low cost quality resources. Then create the product as it directly relates to organizational goals and mission.

Willingness to Accept Criticism

One of the marks of a truly great chef is the ability to accept criticism and adjust their cooking to meet the needs of the diner. Learn to accept the critique of others, and be ready to adjust your style if and when it is necessary. While working on a new project and doing any kind of design, your ability to handle criticism is key to producing the best kind of work.

Curiosity and Desire to Learn More

Curiosity about new developments in the culinary world, unusual flavor combinations and ingredients are key to developing your ability to cook. If you are constantly striving to learn more about cooking, then you might have what it takes to be a successful chef. And, again, the same can be said for social media marketing and web design. Every few months there is either a new social media platform or the existing platforms are adding new features. Having an appreciation for lifelong learning is extremely important in maintaining a professional skill set in today’s dynamically changing workplace.

Creativity

Cooking is often considered to be a blend of science and art. You will need to learn cooking techniques and skills, yes, but to excel you’ll also have to have plenty of creativity. The best chefs are those with new ideas and the desire to take risks in the kitchen. That can also be said about web design and social media marketing. You have to have the ability to be able to come up with creative ways to express a diversity of ideas.

Attention to Detail

A missing garnish, a steak cooked for a minute too long and/or a hair in the salad can ruin an otherwise perfect meal. Attention to detail is a critical skill any business values and in the world of web design and social media marketing details are everything.

My Web Design Philosophy

I am very much a big-picture thinker and enjoy working on products end to end, from ideation all the way to development.

I’m a self taught designer and have learnt a lot of the processes, concepts and theories of UX/UI web design and product design through workshops, reading blogs and applying these to projects in my spare time.

BUILDING A FUTURE WITH SOCIAL MEDIA

Everything from Instagram avatars to Facebook banners to social media management tools, is in my wheelhouse.

Social media is a key element of a marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads, sales, and services. More than three billion people around the world use social media every month.  And it’s importance will only become more prominent.

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you can increase customer retention and loyalty. Developing a loyal customer base is one of the main goals of almost any business or service industry.

I have a long history of working in the corporate world, starting off in sales for digital advertising to working in operations for the oldest private bank in the U.S. These experiences have given me a unique perspective about business as well as understanding customers needs.